hype
noun [ U ]
MARKETING disapproving uk/haɪp/ usadvertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it:
marketing/advertising/media hype
hype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.
hype
verb
MARKETING disapproving uk/haɪp/ us (also hype sth up)
to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it:
Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.
Europe was hyped up as the place to invest last year.
hyped
adjective
Next month's launch is likely to be one of the most hyped events of the year.