ethic
noun [ C, usually plural ]
uk/ˈeθɪk/ us SOCIAL RESPONSIBILITY
a system of accepted rules about behaviour, based on what is considered right and wrong:
business/professional ethics It would be contrary to business ethics to refuse her insurance cover.
A coach is required to comply with the National Governing Body's code of ethics.
We promote an ethic of cooperation and social reciprocity.
See also
work ethic