life cycle
noun [ C, usually singular ]
MARKETING, PRODUCTION (also lifecycle) ukusthe series of changes that a product, process, activity, etc. goes through during its existence:
brand/product life cycle The product life cycle may be improved by making a product that meets future requirements as well as the present.
life cycle assessment/management Life cycle assessment is about examining every process and finding every opportunity to improve the system.
See also
family life cycle
product life cycle