personality
noun
uk/ˌpɜːsənˈæləti/ uspersonalities [ C or U ] HR
the type of person you are, which is shown by the way you behave, feel, and think:
He has a dynamic personality, makes excellent decisions, and is a true leader.
The real issue is about personality clashes with management.
[ U ] LAW
the quality an organization has when it is seen as being legally separate from its owners:
In England and Wales, a partnership does not have separate legal personality.
[ C or U ] MARKETING
the set of qualities that make a product interesting, attractive, etc.:
A corporate personality can become a tangible asset.
Product personality is determined by how a product looks and how it is perceived
See also
brand personality