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单词 perceived value
释义
perceived value
noun [ U ]
ukus
MARKETING
the value of a product based on how much customers want or need it, rather than on its real price:
Selling your product at a higher price increases the perceived value because people associate high prices with quality.
perceived value pricing
a method of pricing a product based on how much customers are willing to pay for it rather than on how much it costs to produce
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更新时间:2024/11/13 14:56:40