reverse
verb
uk/rɪˈvɜːs/ us [ T ]
to change a decision, plan, etc. so that it becomes the opposite of what it was before:
Management have reversed their decision on the matter.
[ I or T ]
to stop things happening, or to stop happening, in a particular way:
reverse a process/trend We have to do something to reverse the trend of people moving away to seek work.
The struggling retailer has slashed prices in an attempt to reverse the decline in sales.
The trend is expected to reverse next year.
[ T ]
to start to behave or to do things in a way that is the opposite of what happened before:
The upward trend in prices may soon reverse course.
Customer feedback forced them to reverse direction.
[ T ] LAW
to change a legal decision in a court of law:
The court of appeal reversed the verdict in June.
reverse (the) charges UK ( US call collect)
COMMUNICATIONS
to make a phone call that is paid for by the person who receives it:
Call me from the airport and reverse the charges.
reverse
noun [ C ]
uk/rɪˈvɜːs/ us formal
a problem or failure that makes it more difficult for a person or organization to be successful:
The company suffered a reverse on the trading market.
(also the reverse)
the opposite of something:
The director assured us the company was doing well, but it turned out that the reverse was true.
the reverse of sth Her approach to marketing is the reverse of what we have done so far.
the other side of a piece of paper, etc.:
Write your account details on the reverse of the cheque.
be in reverse/go into reverse
FINANCE
if something relating to finance goes into reverse, it starts to lose value:
The shares were in reverse for a long time.
If we don't get any sales growth, profits will go into reverse.
reverse
adjective [ before noun ]
uk/rɪˈvɜːs/ usthe opposite of what has just been mentioned:
Although intended to reassure shareholders, this strategy clearly had the reverse effect.
going in the opposite direction from what usually happens or what has happened before :
We reviewed all the figures in reverse chronological order.
used to describe the other side of a piece of paper, etc.:
She made a note on the reverse side of the last page.