entrant
noun [ C ]
uk/ˈentrənt/ us COMMERCE
a company that sells a product or service in a particular place or to a particular group of customers for the first time:
entrant to sth As a recent entrant to the Japanese market, the company is at a disadvantage compared to Japanese suppliers.
HR
a person who has recently begun working in a particular job or area of work:
entrant to sth We are proud of our record in attracting new entrants to our profession.