advertising
noun [ U ]
MARKETING uk/ˈædvətaɪzɪŋ/ usthe activity of making products or services known about and persuading people to buy them:
TV/online/radio advertising Understand how effective online advertising is and how different users react to different kinds of adverts.
cigarette/tobacco/alcohol, etc. advertising They want to ban tobacco advertising on billboards.
Around half of its $2.6m revenues last year came from advertising.
The company has also halved its advertising budget, the simplest and easiest cost to cut.
advertising costs/revenue
an advertising strategy
the industry involved with making products or services known about and persuading people to buy them:
She works in advertising.
the advertising business/industry/sector Marketing on social networking sites is a fast-growing part of the online advertising business.
an advertising executive/manager
an advertising company/group
pictures, signs, pieces of film, etc. that are used to advertise products or services:
They stopped using his image in their advertising after his arrest.
We spend a lot of money on TV commercials and other advertising.
See also
brand advertising
business-to-business advertising
comparative advertising
consumer advertising
corporate advertising
direct advertising
direct response advertising
drip advertising
image advertising
institutional advertising
issue advertising
mass advertising
outdoor advertising
out-of-home advertising
point-of-purchase advertising
point-of-sale advertising
print advertising
product advertising
spot advertising
subliminal advertising