sales budget
noun [ C ]
ACCOUNTING, MANAGEMENT, WORKPLACE ukusa plan of the amount of goods and services that a company expects to sell in particular markets in a particular period, and the amount of money it expects to earn from them:
prepare a sales budget It is essential to prepare a sales budget early on.
a plan of the money that a company must spend in order to produce and sell goods or provide services in a particular period:
The internet has helped small drug firms by drastically reducing their advertising and sales budgets.