strategy
noun [ C or U ]
MANAGEMENT uk/ˈstrætədʒi/ usplural strategiesthe way in which a business, government, or other organization carefully plans its actions over a period of time to improve its position and achieve what it wants:
Business environments and strategies are constantly changing in response to economic and financial variables.
She redefined how companies think about strategy.
The group's report represents a fundamental change in strategy.
a strategy for doing sth How has the slowdown in the current business cycle affected your strategy for growing the business?
a strategy for sth The company president has mapped out a strategy for sustainable growth in the 21st century.
a strategy of sth The group's strategy of overseas diversification helped it overcome tough conditions at home.
a strategy of doing sth The airline is now reaping the rewards from its strategy of cutting seat numbers and focusing on higher-paying business passengers.
develop/design/produce a strategy Companies must develop strategies for adapting their brands to changing trends in the marketplace.
outline/formulate/identify a strategy In order to expand your e-business operations, you need to formulate a clear strategy.
work on/work out/come up with a strategy CEOs and top government officials should try to come up with a strategy for economic development that isn't simply a series of short-term political payoffs.
pursue/follow a strategy They are pursuing a strategy of acquisitions to spread their third-generation mobile technology beyond the domestic market
a long-term/overall strategy Pricing is only one element of an overall strategy to curb congestion.
a good/successful/winning strategy
an expansion/growth/acquisition strategy
marketing/management/investment strategies
sales/pricing strategies
See also
business strategy
competitive strategy
corporate strategy
extension strategy
global strategy
harvesting strategy
operating strategy
Porter's generic strategies
pull strategy
push strategy