prosumer
noun [ C ]
MARKETING, COMMERCE uk/prəˈsjuːmər/ us/prəˈsuːmər/a customer who wants to buy high quality technical products or equipment. This word is formed from the words 'professional' and 'consumer':
Half of prosumers distrust companies and products they cannot find on the internet.
a customer who helps a company design and produce its products. This word is formed from the words 'producer' and 'consumer':
The notion of news consumers is giving way to something called prosumers, in which citizens simultaneously function as consumers, editors, and producers of a new kind of news.