prospective
adjective [ before noun ]
uk/prəˈspektɪv/ usa prospective customer/buyer/candidate, etc.
someone who might become a customer, buyer, etc.:
What is the best way of contacting prospective customers?
One plant has been sold and seven have prospective buyers.
The careers fair gives students a chance to meet prospective employers.
prospective earnings/cost/yield, etc.
the amount that something is expected to earn, cost, produce, etc.:
The study puts the prospective cost of annual repairs and renewals at $10 million.
The shares are trading at 15 times forecast earnings with an attractive prospective yield of 5.2%.