swallow
verb [ T ]
uk/ˈswɒləʊ/ us (also swallow up)
if an activity or process swallows or swallows up a lot of resources, it uses a lot of time, money, or people:
The luxury brand swallowed over $3 billion in its first ten years of being taken over.
High house prices mean that a much larger percentage of a family's income is now being swallowed up by the mortgage.
FINANCE
if a company swallows or swallows up a smaller one, it buys it and makes it part of its own business:
The small family firm was at risk of getting swallowed up by foreign competitors.
informal
to accept something without doubting or questioning it:
The MP expenses scandal revealed abuses that the taxpayer could not swallow.