patronage
noun [ U ]
uk/ˈpætrənɪdʒ, ˈpeɪtrənɪdʒ/ us COMMERCE
the business given to a shop, restaurant, hotel, etc. by its customers:
Many wealthy Japanese have shifted their patronage to the new Western luxury hotels.
support given to a public organization, especially by giving money:
The company is famous for its arts patronage.
disapproving
a situation in which a person gives someone an important job or position in return for their support:
They plan to abolish patronage and place the appointment of senior law officers in the hands of an independent appointments board.