pass-along
noun
ukus [ C ] COMMERCE
→ pass-through
pass-along
adjective [ before noun ]
ukus MARKETING
relating to people who do not buy a newspaper or magazine themselves, but read a copy after the buyer has finished with it:
pass-along audience/readership Total audience - from paid circulation, pass-along readership, and online traffic - grew 15.3%.
MARKETING, INTERNET
relating to people who send emails, website information, etc. on to another person:
Marketing videos that contain humour have a high pass-along rate, as people forward the link to their friends.