launch
noun [ C ]
uk/lɔːnʃ/ us MARKETING
the introduction of a new product or service for sale to the public:
Since its launch, the game console has sold 6.7 million units around the world.
brand/product launch The secret to a successful brand launch is planning.
launch date/event/party The company has not finalized the exact pricing structure or set a launch date.
delay/postpone a launch Bugs in the operating system delayed its launch six months.
attend/celebrate/mark a launch The event was held to mark the launch of a new online service.
announce/oversee/plan a launch
imminent/planned/successful launch
commercial/formal/official launch
the beginning of something new, such as a plan, business, or job:
campaign/career launch It's a fresh start for the lead singer and a career launch for the artists involved.
launch
verb [ I or T ]
uk/lɔːnʃ/ usto begin something new such as a plan or business:
launch a bid/company He has not ruled out launching a takeover bid for the company.
launch an inquiry/investigation When an investigation was launched into the deal, two cofounders resigned.
launch an assault/attack/offensive The administration launched an attack on organized software piracy.
launch a campaign/initiative/scheme We launched a campaign to fight world hunger.
launch a site/website
MARKETING
to introduce a new product or service for sale:
The manufacturer has launched a new car, which will go on sale this spring.
launch a product/range The jeweller is about to launch a range at a well-known department store.
to start a new job, to start work in a new industry, or to start a new part of your work life:
Michael launched his career as a software salesman.
launch sb/yourself as sth She launched herself as a designer of high-end handbags.