adoption
noun [ U ]
uk/əˈdɒpʃən/ usthe process of starting to use a new method, system, law, etc.:
The adoption of tougher credit standards by mortgage lenders is making it hard for borrowers to qualify for new loans.
MARKETING
the process of starting to use a new product or service:
Mass adoption of broadband and social networking have made finding customers easier.
Misunderstanding of how these health plans work is preventing widespread adoption.
There has been a huge adoption rate for self-service check-in in the airline industry.
internet/e-commerce/technology adoption