campaign
noun [ C ]
POLITICS, MARKETING uk/kæmˈpeɪn/ usa planned series of activities that are intended to achieve a particular aim:
The convention and visitor bureaus announced a $5 million marketing campaign.
election campaign The Opposition leader launched his election campaign.
launch/mount/start a campaign The university has launched a campus-wide campaign to reduce use of fossil fuels.
See also
advertising campaign
drip campaign
campaign
verb [ I ]
uk/kæmˈpeɪn/ usto organize a series of activities to try to achieve something:
campaign for/against sth He won the election in November by campaigning against a tax increase.