regional
adjective
uk/ˈriːdʒənəl/ usrelating to or coming from a particular part of a country or a particular part of the world:
a regional director/manager
regional demand/distribution
a regional economy/market
National advertising has been much harder hit than regional advertising.
Starting new stores in new markets involves setting up regional offices and launching marketing campaigns.
used to describe a company or an organization that operates in a particular part of a country rather than the whole country:
regional businesses/companies
a regional bank/newspaper
regionally
adverb /ˈriːdʒənəli/
a regionally based organization