profile
noun [ C ]
uk/ˈprəʊfaɪl/ usa short description of someone or something that gives important and useful details about them:
a profile of sb/sth The website lists more than 1,000 profiles of small companies.
A recruiting firm can view the candidate profiles, but candidates' identities are protected until a job offer appears.
a credit/financial profile Homes are sold at higher interest rates to consumers with riskier credit profiles.
the amount of public attention that something or someone receives:
The company's high profile helped them receive close to $10 million in state and local incentives.
The Federation of Master Builders has been working to raise its profile.
keep a low profile
to avoid attracting attention to yourself:
The company has tried to keep a low profile since the controversy.
See also
age profile
customer profile
demographic profile
high-profile
low-profile
risk profile
profile
verb [ T ]
uk/ˈprəʊfaɪl/ usto give a short description of someone or something with important and useful details about them:
In her new report she profiles companies with real profits and proven business models.
profile sb/sth in/on sth A number of businesswomen are profiled on the careers website.