product launch
noun [ C ]
MARKETING, COMMERCE ukusthe process of introducing a new product for sale for the first time and attracting people's attention to it:
An important aspect of managing a product launch is tracking early sales.
a product launch plan/strategy
the time when a new product is introduced for sale the first time, or an event arranged to attract attention to this:
We will advertise on TV for a month before the product launch.
500 guests attended the product launch.
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product relaunch