buyer
noun [ C ]
uk/ˈbaɪər/ us PROPERTY, FINANCE
someone who buys something, especially something valuable such as a business or a house:
possible/potential/prospective buyer A number of potential buyers have expressed interest in the company.
a home/car/insurance buyer
a buyer for sth He's still looking for a buyer for his house.
find/attract/encourage buyers The book was valued at $160,000 but she was unable to find a buyer.
COMMERCE
someone whose job is to decide what will be bought by a company, especially a store:
She's the buyer for a stylish boutique in Dublin.
(let the) buyer beware
LAW, COMMERCE
the principle that it is the buyer's responsibility to find out if there is anything wrong with something they are being sold, not the seller's to tell them:
When you buy tickets from an unofficial website, it's very much a case of "buyer beware".
Compare
caveat emptor
See also
first-time buyer
impulse buyer
materials buyer
media buyer
move-up buyer
target buyer