motivate
verb [ T ]
uk/ˈməʊtɪveɪt/ usto make someone eager to do something:
motivate sb to do sth She managed to motivate staff to work together after the merger.
[ usually passive ]
to influence someone's behaviour in a particular way:
be motivated by sth He was motivated by greed.
motivated
adjective
financially/commercially motivated All these decisions were commercially motivated