glocalization
noun [ U ]
COMMERCE, ECONOMICS (UK also glocalisation) uk/ˌɡləʊkəlaɪˈzeɪʃən/ us/ˌɡloʊkəlɪ-/the idea that local conditions must be considered in globalization (= trading in all parts of the world):
Our policy of glocalization means that our products are always adapted to specific markets.