oversell
verb [ I or T ]
uk/ˌəʊvəˈsel/ usoversold | oversold MARKETING
to sell more of something than is available:
Airlines oversell on the assumption that some passengers won't turn up.
Compare
undersell
MARKETING
to make an idea, product, opportunity, etc. seem better than it is:
Be honest about the technology; do not oversell its potential.
If you oversell, you may actually lose sales.
Compare
undersell
FINANCE, STOCK MARKET
to cause the prices of financial markets, shares, etc. to fall too far in relation to their real value:
But at $41.75 - almost 30% off its 52-week high - this stock has been oversold.
See also
oversold