Trademark
A symbol, word, phrase, logo, or combination of these that legally distinguishes one company's product from any others. Any infringement on a trademark is illegal and therefore grounds for the company owning the trademark to sue the infringing party. Investopedia Says:
A good example of a popular trademark is Nike's swoosh. If another company tried to confuse consumers by using a symbol that looked like the swoosh, that company would be infringing on the Nike's trademark rights. Nike would therefore has grounds to sue.
Another trademarked logo that is globally recognized is Coca-Cola's wave. Related Terms:
Asset
Brand
Brand Equity
Fixed Asset
Franchise
Franchisee
Franchiser
Intangible Asset
Intellectual Property
Treble Damages |