Average Revenue Per Unit (ARPU)
A measure of the revenue generated per user or unit. This measure allows for the analysis of a companies revenue generation and growth at the per unit level, which can identify which products are high or low revenue-generators. Investopedia Says:
This measure is most often used in the telecommunications sector to survey the amount of revenue generated per cell-phone user for example. The values of the measures obtained can be used as a comparison between companies, as well as internally to improve lagging product lines. Related Terms:
Last Mile
Revenue
Revenue Generating Unit - RGU
Revenue Per User - RPU |