Public Offering Price (POP)
The price at which new issues are offered to the public by an underwriter. Investopedia Says:
When underwriters determine the public offering price, they look at a number of factors. Some of these include the company's financial statements (how profitable it is), public trends, growth rates and even investor confidence. Related Terms:
Direct Public Offering - DPO
Dutch Auction
Final Prospectus
Gross Spread
Initial Public Offering - IPO
New Issue
Primary Market
Stabilizing Bid
Underpricing
Underwriting Point of Purchase (POP)
A place where sales are made. On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as "point of sale". Investopedia Says:
In recent years, the point of purchase for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations. Points of purchase may be real, as in the case of a "brick and mortar" store, or virtual, as in the case of an electronic retailer that sells goods and services over the internet. Related Terms:
Brick and Mortar
Electronic Commerce - eCommerce
Gross Sales
Margin
New Economy
Old Economy
Same Store Sales |