Public Offering Price (POP) The price at which new issues are offered to the public by an underwriter. Investopedia Says: When underwriters determine the public offering price, they look at a number of factors. Some of these include the company's financial statements (how profitable it is), public trends, growth rates and even investor confidence. Related Terms: Direct Public Offering - DPO Dutch Auction Final Prospectus Gross Spread Initial Public Offering - IPO New Issue Primary Market Stabilizing Bid Underpricing Underwriting |