Principal Orders
A type of order carried out by a broker-dealer which involves the broker-dealer buying or selling for its own account and at its own risk, as opposed to carrying out trades for the brokerage's clients.

Investopedia Says:
When a broker-dealer is acting on its own behalf, as opposed to brokering transactions for its clients, it must properly denote to the exchange that it is doing so. These kinds of transactions are also known as "principal trades".

Related Terms:
Agent
Broker-Dealer
Exchange
Execution
Front Running
Order
Principal

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