Pricing Power An economic term referring to the effect that a change in a firm's product price has on the quantity demanded of that product. Pricing power ties in with the "Price Elasticity of Demand." Investopedia Says: Generally speaking, if a company doesn't have much pricing power then an increase in their prices would lessen the demand for their products. Related Terms: Backpricing Consumption Capital Asset Pricing Model - CCAPM Economics Elastic Forward Pricing Hedonic Pricing Inelastic Price Basing Price Elasticity of Demand Value-Based Pricing |