Assets Under Management (AUM) In general, the market value of assets an investment company manages on behalf of investors. Investopedia Says: There are widely differing views on what the term means. Some financial institutions include bank deposits, mutual funds and institutional money in their calculations. Others limit it to funds under discretionary management where the client delegates responsibility to the company. Related Terms: ADV Form Asset Fund Manager Investment Advisor Managed Money Money Manager Mutual Fund Subadvisor |