Mass Customization
The process of delivering wide-market goods and services that are customized to satisfy a specific customer need.

Investopedia Says:
Basically, this combines the best of "custom-made" and "mass produced" goods. Computer purveyor Dell and many auto makers are good examples of companies providing mass customization.

Related Terms:
Demand
Dog Eat Dog
Economics
Market
Monopolistic Competition
Perfect Competition

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