Market Segmentation
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Investopedia Says:
For example, an athletic footwear company might have market segments for basketball players and long-distance runners. As distinct groups, basketball players and long-distance runners will respond to very different advertisements. Related Terms:
Banner Advertising
Brand Equity
Capitalism
Demand
Market
Marketing
Mass Customization
Supply
Value Proposition |