Law Of Demand A microeconomic law that states that, all other factors being equal, as the price of a good or service increases, consumer demand for the good or service will decrease and vice versa.
Investopedia Says: This law summarizes the effect price changes have on consumer behavior. For example, a consumer will purchase more pizzas if the price of pizza falls. The opposite is true if the price of pizza increases. Related Terms: Demand Economics Equilibrium Macroeconomics Microeconomics Supply |