Goodwill
An account that can be found in the assets portion of a company's balance sheet. Goodwill can often arise when one company is purchased by another company. In an acquisition, the amount paid for the company over book value usually accounts for the target firm's intangible assets. Investopedia Says:
Goodwill is seen as an intangible asset on the balance sheet because it is not a physical asset such as buildings and equipment. Goodwill typically reflects the value of intangible assets such as a strong brand name, good customer relations, good employee relations and any patents or proprietary technology. Related Terms:
Badwill
Book Value
Brand
Identifiable Asset
Intangible Asset
Intellectual Property
Negative Goodwill
Patent
Tangible Asset
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