Financial Supermarket A company offering a wide range of financial services (e.g. stock, insurance and real-estate brokerage). Investopedia Says: For the consumer, a financial supermarket can offer convenience and efficiency, since his/her money is not being continually shifted from one institution to another. For the institution, an all-encompassing relationship with the consumer is more profitable than handling just one aspect of a customer's financial needs. Related Terms: Bank Broker-Dealer Commerical Bank Discount Broker Full Service Broker Glass-Steagall Act Life Insurance Mutual Fund |