Dually Employed With Kids (DEWKS) A household in which there are children and both partners earn an income.
Investopedia Says: DEWKS families are marketing targets for toys, children's clothes and other goods and services that pertain to children. Contrast this with "DINKS".
Related Terms: Baby Boomer Boomerang Data Mining Discretionary Income Disposable Income Dual Income, No Kids - DINKS Personal Income