Dog
One of the four categories (quadrants) of the BCG growth-share matrix that represents the division within a company that has a small market share in a mature industry. Investopedia Says:
A dog does not require substantial investment capital; however, because it is found within a mature industry, profits returned are minimal and capital allocated to such divisions can be used more effectively elsewhere. But, this is not always the case, as dogs may represent a strategic part of a company regardless of profits. Related Terms:
BCG Growth-Share Matrix
Cash Cow
Loss Leader
Porter's 5 Forces
Problem Child
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