Credo
A Latin word which means “a set of fundamental beliefs or a guiding principle.” For a company, a credo is like a mission statement.
Investopedia Says:
For example, Sam Walton, founder of Wal-Mart, established the “Three Basic Beliefs” as his company's credo. These are:
- Respect for the Individual
- Service to our Customers
- Strive for Excellence
Related Terms:
Business Model
Corporation
Enduring Purpose |