Cost Per Thousand (CPM)
Web sites that sell advertising will guarantee an advertiser a certain number of impressions quoted at X dollars per CPM. Investopedia Says:
For example, a Web site that has a CPM rate of $20 and guarantees advertisers 100,000 impressions, will charge $2,000 ($20 x 100).
Why the M? It's the roman numeral for 1000. Related Terms:
Banner Advertising
Click Through Rates
CPC
Impression |