Corporate Cannibalism An act of self-infringement upon market share by corporations through the issuance of new products.
Also known as "market cannibalization". Investopedia Says: Corporate cannibalism occurs when companies introduce new products into a market where these products are already established. In effect, the new products are competing against their own incumbent products. Related Terms: Eat Your Own Dog Food Graveyard Market Jekyll and Hyde Tombstone Zombies |