Collaborative Commerce ( C-commerce) Optimization of supply and distribution channels in order to capitalize upon the global economy and use new technology efficiently. Investopedia Says: A new focus for organizations attempting to become more profitable and competitive. Collaboration promotes fresh views of suppliers, competitors and customers. The goal is for a business to move away from production and sales, shifting towards the integration of various businesses. Related Terms: Ecommerce New Economy Supply Chain Supply Chain Management - SCM |