Brand Equity
An intangible value-added aspect of a particular good that is otherwise not considered unique. Investopedia Says:
Brand equity is created through aggressive mass marketing campaigns. Good examples of companies with strong brand equity are corporations such as Nike and Coca-Cola, whose corporate logos are recognized worldwide. Related Terms:
Brand
Brand Awareness
Calculated Intangible Value - CIV
First Mover
Franchisee
Intangible Asset
Switching Costs
Tangible Asset
Trademark
Value Proposition |