单词 | franchise |
释义 | franchise The system by which independent firms are authorised to use a common business system. This may include the use of a brand name, designs, patents and operating systems, and provision of equipment, training, capital, or credit by the franchiser. This system combines the advantages of incentive for the operating firms and economies of scale in research, development, and advertising for the franchiser. The holders of franchises are subject to supervision of their operations in order to maintain the reputation of the franchised product. |
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