time to market noun [U; sing.] (abbr TTM)

(Marketing ; Production )

the amount of time from when a company starts to develop a new product until the product goes on sale:

Time to market is critical in the software industry.

We are aiming to achieve advanced, reliable products and a fast time to market.

The improved coordination between design and manufacturing processes has cut time to market in half.

❖ to cut/improve/reduce time to market

• open position
• open shop
• open-source
• open standard
• operate
• operating assets
• operating cost
• operating expenditure
• asset-stripping
• assets under management
• asset turnover
• asset value
• asset value per share
• assign
• assignment
• assignment clause
• assignment work
• assist
• assistant
• assisted area
• assistive
• assn.
• Assoc.
• associate
• associate company