| 单词 | franchise |
| 释义 | franchise franchise // noun, verb
■ noun
AREA FRANCHISE, MASTER FRANCHISE
1 (Commerce ) [C,U] a right that sb buys from a company that allows them to do particular business activities, such as selling the company's goods and services in a particular area; formal permission given by a government to sb that wants to operate a public service as a business: They won the franchise to operate outlets in the UK. to operate a business under franchise In the reorganization, Southern Television lost their franchise.
❖ to buy/have/hold/lose/own/win a franchise ◆ to award/give sb/grant sb/sell a franchise ◆ a catering/fast food/rail/television franchise ◆ a franchise business/company/operation a franchise agreement/holder/owner
2 (Commerce ) [C] a business or service run under franchise: The restaurant chain has 257 franchises across Europe. a burger franchise The store has its own designer range of men's clothing and several in-store franchises.
3 (Marketing ) [C] the group of people within a population that buy a particular product or service: The young-male franchise generally consider it to be their brand. We needed to widen the brand's franchise.
4 (Marketing ) [C] the right to sell a particular film/movie, television show, computer program, etc. and use the name to market other products; the group of products that have the name: They own the Tomb Raider franchise. a new movie in the Harry Potter franchise
■ verb [+ obj]
(Commerce ) (usually be franchised)
to give or sell a franchise to sb: Catering has been franchised (out) to a private company. The group has 9 000 franchised restaurants.
franchising noun [U]: They intend to expand through franchising agreements. |
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