| 单词 | focus group |
| 释义 | focus group focus group noun [C]
1 (Marketing ) a small group of people, specially chosen to represent different social classes, etc., who are asked to discuss and give their opinions about a particular subject. The information obtained is used by people doing market research, for example about new products or advertisements: Feedback from focus groups suggested the advertisement made people feel they could talk to the bank. focus-group research
❖ to conduct/do/hold/run/use a focus group
2 (HR ) a small group of employees who are asked to discuss and give their opinions about aspects of company policy such as management or changes: She formed a focus group composed of representatives from every department. We do focus groups where we talk to our top performers about what makes them successful. A focus group was held to find out what the workforce most disliked about senior management.
❖ to conduct/do/hold/run/use a focus group |
| 随便看 |
英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。