flyer (also spelled flier) // noun [C]

FREQUENT FLYER, HIGH-FLYER

(Marketing )

a small sheet of paper that advertises a product or an event, copies of which are given to a large number of people:

to hand out flyers for a new club

We put out a flyer promoting our product range.

IDIOMS

take a flyer (on sb/sth) (also spelled flyer flier) (especially AmE) (informal)

to risk your money, reputation, etc. on sb/sth that you are not sure of:

Are you ready to throw away your success and take a flyer on something new?

It's OK to take a flyer on a stock, provided your risks are hedged (= protected).

• plug and play
• plug-in
• plummet
• plunge
• plus
• plush
• ply
• PMI
• P-note
• PO
• POA
• poach
• PO box
• pocket
• pocket change
• pocket-sized
• podium
• point
• pointer
• point of action
• point of order
• point of purchase
• point-of-purchase advertising
• point of sale
• point of use