external analysis noun [C,U]

(Marketing )

the study of the things outside a company that are important for its success, such as customers, competition and social change

• consumer research
• consumer resistance
• consumers' cooperative
• consumer society
• consumer surplus
• consumer watchdog
• consumption
• consumption bundle
• consumption expenditure
• consumption function
• consumption goods
• consumption tax
• cont.
• contact
• contact centre
• contact-to-order ratio
• container
• contango
• content
• content theory of motivation
• contingency
• contingency fee
• contingency fund
• contingency plan
• contingent